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The Chairman of the National Sports Commission, Mallam Shehu Dikko, has emphasized the need for private sector investment to transform Nigeria’s sports industry from a consumption-based model to a production-driven economy.
This was a key focus during his meeting with Chief Mike Itemuagbor, a top sports marketer and CEO of Pamodzi Sports Marketing Ltd. Discussions centered on boosting private sector participation, developing value chains, and ensuring sporting facilities are actively utilized to drive a “sports weekend economy.”
The initiative aims to create jobs, increase sports engagement, and contribute 3% to Nigeria’s GDP. Dikko reaffirmed that achieving these goals will require strong collaboration between the government and private investors.
