Nigeria’s ride-hailing market is expected to generate $252.7 million in revenue, with user numbers forecasted to reach 36.89 million by 2028.
Despite the promising growth, ride-hailing companies in Nigeria face several hurdles, including regulatory challenges. For example, shifting policies like the ban on motorcycle taxis in Lagos have forced companies to either adapt their business models or completely pivot their operations.
The sector’s expansion will depend heavily on regulatory clarity, infrastructure development, and the evolving preferences of Nigeria’s rapidly urbanising population.