By As Nigerians marked Valentine’s Day on February 14, QNET, a global wellness and lifestyle brand, took the opportunity to connect with local communities through a special radio show in collaboration with Rhythm FM Lagos.
The interactive program went beyond celebrating love, emphasizing QNET’s dedication to fostering meaningful relationships. Listeners participated in engaging discussions, fun challenges, and exclusive giveaways featuring premium QNET products, including Bernhard H. Mayer watches, the Chi Pendant 4, and the Amezcua E-Guard X.
This initiative aligned with QNET’s 2025 global theme, “Together We Rise,” and was designed to enhance its connection with customers. With over 60 percent of Nigerians participating in Valentine’s Day activities, according to Statista (2024), the brand strategically used the occasion to deepen community engagement.
QNET’s regional general manager for Sub-Saharan Africa, Biram Fall, highlighted the company’s broader mission. “Our mission goes beyond selling products; it’s about creating positive experiences and building relationships. This show allowed us to engage with our audience in an authentic, memorable way, and the overwhelming response reaffirmed the impact of such initiatives.”
Listeners praised the show for its engaging content and exciting prizes, with many calling it a refreshing way to celebrate Valentine’s Day. The success of the program reinforced QNET’s strategy of using interactive platforms to strengthen customer relationships.
With this initiative, QNET continues to position itself as more than just a brand, but as a community-focused company dedicated to enriching lives through innovative engagement efforts.
